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EuroScreen, a project designed to capitalise on the major economic and cultural opportunities presented through screen tourism.


The showreel was produced for the EuroScreen conference "Seen on Screen: Capitalising on Screen Tourism", where EuroScreen partners arrived in London to hear and share case studies, discuss the revealing findings and explore best practice.

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“This research shows that productions don’t just sell cinema tickets and box sets, they also sell the places where they’re made” – Film London CEO Adrian Wootton

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The four case studies presented have been selected for their demonstration of good practice, as identified in our Baseline Study.

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The Handbook seeks to present various cases, from launching screen industry initiatives through to capitalising on existing screen assets with the aim of advancing screen tourism practises.

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