EuroScreen, the European Screen Destinations project, came about in 2012 to work towards effective collaboration between the screen and tourism sector. The potential of screen products (films, TV, commercials) on attracting tourists visiting a destination seen on screen, is evident in cases such as the The Sound of Music in Salzburg, Notting Hill in London or the TV series and film Wallander in Ystad.
The EuroScreen partners worked together to exchange and transfer good practices between different EU regions and to ultimately improve policies addressing screen tourism. While anecdotal evidence about the impact of film on tourism exists, credible economic impact figures are lacking. EuroScreen therefore also developed a framework to assist the participating regions to identify and measure the screen sector’s economic impact on tourism.
EuroScreen’s mission is to take advantage of the screen industry as a proven catalyst for tourism development.
This project was co-financed by the European Regional Development Fund and made possible by the INTERREG IVC programme.
The Interregional Cooperation Programme INTERREG IVC, financed by the European Union’s Regional Development Fund, helps Regions of Europe work together to share experience and good practice in the areas of innovation, the knowledge economy, the environment and risk prevention. EUR 302 million is available for project funding but, more than that, a wealth of knowledge and potential solutions are also on hand for regional policy-makers.
Contact us/register your interest
To find out more about EuroScreen, please contact Film London and the project partners:
+44 20 7613 7676
Film London Suite 6.10 The Tea Building 56 Shoreditch High Street London E1 6JJ UK